Join Today: Creative Strategist, Amazon

An exciting opportunity awaits for a talented Creative Strategist, Amazon! We believe in flexibility; this hybrid role lets you balance your time between our Remote office and home. This position requires a strong and diverse skillset in relevant areas to drive success. We believe in rewarding talent. The total rewards package for this role includes a competitive salary.

 

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At BAD Marketing, we are looking for a highly creative and results-driven Amazon Creative Strategist to lead the visual direction for our Amazon clients. This role is pivotal in developing high-quality creative assets that drive engagement, conversions, and long-term brand success on Amazon. Purpose: To drive engagement and conversions on Amazon through innovative and brand-aligned creative assets. Core Functions: • Learn and understand each client's branding needs and guidelines during the onboarding process. • Ensure all creative assets meet branding guidelines before implementation and deliverable approval. • Conduct thorough quality assurance (QA) on all graphics to guarantee client satisfaction and adherence to guidelines. • Stay updated on the latest Amazon trends and strategies to maintain a competitive edge. • Lead and mentor the graphic design team on best practices for Amazon design and strategy. Roles & Responsibilities: Creative Leadership and Direction • Lead and mentor the Graphic Design team to produce high-quality, visually appealing, and brand-aligned creative assets, including: • Main Images, Product Images, A+ Content, Amazon Storefronts, Sponsored Brand & Video Creatives, and Amazon Posts. • Maintain a deep understanding of Amazon design specifications and conversion-driving elements. Quality Assurance (QA) • Review and approve all creative deliverables to ensure they adhere to: • Amazon's guidelines and specifications. • Client branding and design standards. • Key performance metrics (CTR, CVR, etc.) for optimized performance. • Deliver high-quality assets that \"wow\" the client and elevate their Amazon presence. Client Goal & Branding Alignment • Partner with the Account Manager and SEO Strategist during onboarding to understand the client's brand, vision, and guidelines. • Develop a creative strategy that aligns with client goals, and ensure this vision is communicated clearly to the internal team. • Present the initial deliverables to clients, incorporating their feedback into future creative direction. Stay Current with Amazon Strategies • Regularly participate in Amazon forums, Facebook groups, Reddit, and explore successful seller strategies to stay updated on trends. • Split-test and experiment with new tactics to continuously refine creative strategies. Team Strategy and Knowledge Sharing • Lead monthly Graphic Design knowledge-sharing sessions and contribute to the development of new SOPs. • Train and educate the team on the latest Amazon creative tactics and best practices. Client Performance Monitoring • Regularly review client listings to ensure branding guidelines are followed and content is driving conversions. • Provide feedback and guidance to the graphic design team to enhance the creative output and achieve key performance metrics. Key Performance Indicators (KPIs): • Click-Through-Rate (CTR) for creative assets – Target: 90% of listings achieving a higher CTR for their main image. • Conversion Rate (CVR) improvement – Target: 90% of listings achieving a higher Conversion Rate. • Internal Knowledge Sharing – Lead at least 1 knowledge-sharing session per month. • Client Satisfaction – Ensure that all creative work meets client expectations and exceeds quality standards. Qualifications: • Experience: • 3+ years of experience in creative strategy, design, and content production, with a strong focus on Amazon. • Proven track record of driving conversion and engagement on Amazon through creative assets. • Experience leading and mentoring a creative team to deliver high-performance content. • Skills: • Expertise in Amazon's design specifications, including A+ Content, product images, and storefronts. • Proficiency with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro). • Strong knowledge of e-commerce conversion strategies and metrics (CTR, CVR). • Exceptional attention to detail and quality assurance. • Personal Attributes: • Creative, strategic thinker with a passion for data-driven design. • Excellent communication and leadership skills, with the ability to collaborate cross-functionally. • Highly organized with a proactive mindset, capable of managing multiple projects in a fast-paced environment. Apply Job!

 

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Don't worry if you don't meet every single requirement. We value a great attitude and a willingness to learn above all. Submit your application today!